New Year’s Marketing Checklist
Congratulations, you and the team made it through another year. While it’s essential to think about the big picture, and you’re excited to achieve important goals for 2025, it’s also a good time for a tactical refresh.
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Update your website’s copyright to 2025.
Let’s start by making sure your copyright isn’t last year’s. Let visitors know your business is alive and thriving.
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Update your client page with last year’s wins.
It’s time to celebrate last year’s successes. Whether it’s updating logos on the client page, or writing a blog post recap, featuring your marquee customers can drive similar sales in the new year.
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Add new partners, awards, certifications, locations.
Like highlighting newly acquired clients, including recent partners, awards, and industry certifications builds credibility with your target audience. Plus, these proof points took hard work, so display them proudly. If you’ve grown, don’t forget to add new locations to your contact page.
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Verify your buyer’s journey.
The entire point of promoting and maintaining a website is to generate business. Therefore it’s imperative that you confirm prospects are getting to Sales, and Sales is responding timely. Test the buyer’s journey thoroughly. Put yourself in the shoes of a prospect reaching out. Is the experience effortless? Are the proper functions and messages provided along the way? Are expectations being met? Would you buy from you? Test the buyer’s journey and confirm that new contacts enter your CRM correctly.
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Diagnose your website’s infrastructure.
Even with the best product and the most persuasive marketing, if your site loads too slowly and pages don’t connect, then nothing else matters; buyers will be lost. Adding insult to injury, Google won’t display your offering in search results if you fail to meet their quality requirements. Don’t let easy-to-fix site issues jeopardize your business.
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Verify your site’s keywords and page descriptions.
Organic search traffic can be a significant opportunity for your business. However, you need relevant and topical keywords to signal Google and other search engines what your offering is all about. Once your site qualifies as a search result, make sure the page description reads in a manner that will attract clicks. Controlling this message also sets your page up for success when shared on social.
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Re-promote 2024’s highest-trafficked content.
You put effort into last year’s content, so repurpose the topics that received the best traction. Review your website’s analytics and determine which article got the most views. Then view social analytics to determine which material received the most shares. Take this content winner and refresh it for 2025. Update parts that might be outdated add new perspectives gained since originally crafting and publish with today’s date. Lastly, reintroduce the topic strategically across your promotional channels.
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Refresh your pinned post on social.
Pinning an item to the top of your social channels is a fantastic way to showcase news, promote a premiere content piece, or launch new product capabilities. That said, it's easy to forget what you pinned months back. As part of your New Year's housekeeping, think about the most important thing you have to say today, post it, and then pin it to the top.
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Refresh your social profiles and header images.
A lot can change in a year. Make sure your social profile accurately describes your business today. Confirm that your company description is current and you don’t have outdated product information in circulation. Review posted videos and ensure they’re still relevant. While you’re at it, refresh your social header image and make sure all logos, icons, and colors meet your branding requirements.
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Verify and fix contact info on your site and social.
Perhaps you moved. Perhaps there’s a typo. Or perhaps you added locations. A lot happens in a year, so be sure to confirm your business email and sales phone number wherever it exists. Check your website, social channels, and business directories. Don’t just look at it. Actually, test it by clicking and calling. Confirm the follow-through by checking where the email goes and who answers the phone.
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Update Google My Business and other directories.
Revisit Google My Business and update your company information. Like many online directories, the service allows you to describe your offering, maintain contact info and locations, manage reviews, upload photos, link to your website, and even engage directly with prospects.